PARTNER WITH CBA

Connect your business with our community.

Collingwood Basketball Association connects thousands of players, families, coaches, officials, volunteers and supporters through basketball.

More than 2,000 people participate across our competitions, representative pathways and programs, with more than 5,000 people interacting with CBA programs, venues and events each week.

Our community extends across Collingwood, Fitzroy, Fitzroy North, Clifton Hill, Carlton North, Abbotsford, Richmond, Northcote and surrounding areas.

We want partnerships that work for both organisations.

That means understanding what your business wants to achieve and building a partnership around the right CBA audience, program and assets.

WHY PARTNER WITH CBA

OUR REACH

PARTNERSHIP OPPORTUNITIES

JUNIOR DOMESTIC

Connect with one of CBA’s largest weekly basketball communities.

More than 1,100 players across approximately 140 teams participate in Junior Domestic competition.

Opportunities can include competition partnership, digital promotion, member offers, events and community activations.

VJBL JUNIOR REPRESENTATIVE

Support the next generation of Collingwood All Stars.

Our junior representative program includes more than 250 players, coaches and managers competing across metropolitan Melbourne.

Opportunities can include program partnerships, uniform branding, venue signage, digital exposure, player awards and event activations.

VBL SENIOR REPRESENTATIVE

Partner with the Collingwood All Stars at senior representative level.

CBA fields Senior and Youth Men’s and Women’s teams, creating opportunities for exposure at home games, across Victoria and through CBA digital channels.

Opportunities can include team sponsorship, naming rights, uniform branding, game day activation, signage and digital content.

PARTICIPATION PROGRAMS

Help introduce more people to basketball.

CBA delivers Mini Stars, J League, All Stars Academy, holiday programs and other participation initiatives, engaging more than 1,000 participants each year.

These programs provide strong opportunities for businesses interested in families, children, participation and community engagement.

SENIOR SOCIAL COMPETITION

Connect with CBA’s adult basketball community.

More than 560 players across approximately 80 teams participate in CBA senior competitions.

Opportunities can include competition partnerships, member offers, digital campaigns and venue activation.

COMMUNITY AND INCLUSION

Support programs designed to make basketball more accessible.

CBA works across a diverse community, including migrant and refugee communities, First Nations communities and families experiencing financial barriers.

Businesses can work with CBA to support community participation, inclusion initiatives, clinics, scholarships and other targeted programs.

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